Terms of Service

Last Updated: October 27, 2025

These Terms of Service ("Terms") govern your access to and use of the websites, platform, APIs, and services (collectively, the "Services") provided by Pillar.

By creating an account, clicking "I Agree," or using the Services, you agree to be bound by these Terms.

1. Who We Are

The Services are provided by Double Finance Inc., a Delaware corporation, doing business as Pillar Inc.. For the purpose of these Terms, all references to "Pillar," "we," or "us" refer to this legal entity.

2. Definitions

  • "Customer" or "You" means the individual or entity agreeing to these Terms.
  • "Customer Content" means any data, website content, text, or other materials you submit to Pillar or direct us to crawl to provide the Services.
  • "Generated Content" means the LLM-optimized content, parallel AI website data, or other output generated by the Services from your Customer Content.
  • "Analytics Data" means the data, metrics, rankings, and reports generated by our "Track" service regarding your brand's performance on third-party AI platforms.

3. The Services & License

Pillar provides a platform to (a) track how your brand is represented on AI platforms ("Track") and (b) improve that representation by generating and serving AI-optimized content ("Improve").

Subject to these Terms, Pillar grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your internal business purposes during your subscription term.

4. Your Content & Ownership

This is the most important section. We've structured it to give you maximum ownership over your own content.

  • You Own Your Content: You retain all right, title, and interest in and to your Customer Content.
  • You Own the Output: You retain all right, title, and interest in and to the Generated Content.
  • We Own Our Service: Pillar retains all right, title, and interest in and to our Services, including the platform, our underlying technology, and all Analytics Data.

5. Your License to Us

To provide the Services, you grant us a limited, worldwide, royalty-free license to:

  1. Crawl and Process: Access, crawl, copy, process, and use your Customer Content to create the Generated Content.
  2. Host and Serve: Host, serve, and make available the Generated Content on your behalf (e.g., at yourbrand.ai.trypillar.com) to AI crawlers and other specified recipients.
  3. Analyze and Report: Access third-party AI platforms on your behalf to create the Analytics Data for your use.

You represent and warrant that you have all necessary rights to grant us this license.

6. AI Disclaimers & Your Responsibilities

  • You Are Responsible for Content: The Services use generative AI. You are solely responsible for reviewing all Generated Content for accuracy and appropriateness before use. Pillar is not liable for any errors, omissions, or inaccuracies in the Generated Content.
  • No Uniqueness Guarantee: Due to the nature of AI, output may not be unique, and other Pillar users may receive similar Generated Content.
  • No High-Risk Use: You agree not to use the Services in any high-risk application where failure could lead to death, personal injury, or severe environmental damage (e.g., medical devices, nuclear facilities).

7. Fees, Payment, and Renewal

  • Subscription: You will be billed in advance for your subscription plan ("Subscription").
  • Automatic Renewal: Your Subscription will automatically renew at the end of each term for an additional term of the same length, unless you cancel before the end of the current term.
  • Payment: You agree to keep your payment information current. We may use a third-party payment processor.
  • Price Changes: We may change our fees by providing you at least thirty (30) days' notice.

8. Term and Termination

  • Termination: You may cancel your Subscription at any time through your account settings or by contacting us. Termination will be effective at the end of your current billing period.
  • Termination for Cause: We may suspend or terminate your access immediately if you breach these Terms.
  • Effect of Termination: Upon termination, your license ends. We will delete your Customer Content and Generated Content within a reasonable time, in accordance with our Privacy Policy.

9. Disclaimers & Limitation of Liability

  • "AS IS" SERVICE: THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT ANY WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. PILLAR DISCLAIMS ALL WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
  • LIMITATION OF LIABILITY: TO THE MAXIMUM EXTENT PERMITTED BY LAW, PILLAR WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUE, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES.
  • LIABILITY CAP: IN NO EVENT SHALL PILLAR'S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICES EXCEED THE TOTAL AMOUNT YOU PAID TO PILLAR IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

10. Indemnification

You agree to defend, indemnify, and hold harmless Pillar and its officers, directors, and employees from any claims, liabilities, damages, and expenses (including reasonable attorneys' fees) arising out of or related to your Customer Content, your use of the Services, or your breach of these Terms.

11. Governing Law and Arbitration

  • Governing Law: These Terms will be governed by the laws of the State of California.
  • Mandatory Arbitration: Any dispute arising from these Terms will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will take place in San Francisco, California.
  • No Class Actions: YOU AGREE TO RESOLVE DISPUTES ONLY ON AN INDIVIDUAL BASIS AND WAIVE ANY RIGHT TO BRING A CLAIM AS PART OF A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION.

12. Miscellaneous

  • Changes to Terms: We may modify these Terms from time to time. If we make a change that materially affects your rights, we will provide at least thirty (30) days' notice (e.g., by email or an in-app alert).
  • Entire Agreement: These Terms, along with our Privacy Policy, constitute the entire agreement between you and Pillar.
  • Severability: If any part of these Terms is found to be unenforceable, the remaining parts will remain in full force.
  • Contact: For any questions about these Terms, please contact us in writing at:
    Pillar
    2261 Market Street STE 5932
    San Francisco CA 94114
    United States
    legal@trypillar.com